Founded in 2015, ECHO is a Kabul based advertising and media production company calling to redefine the way brands connecting with people, and to ignite moments of meaning. No matter what channel, media or technology they use, they willing to create work that inspires. They are committed to use green technology of solar system for their outdoor advertising billboards. Based on the whole business plan of the brand, and type of activities they do along with their futuristic ambition, we have developed the Brand Identity and logo in a unique way of two key symbols combination. Using the green technology of solar system, connecting brands with people with an inspiring echo of meaning on a beautifully designed billboard is a simple meaning we get at the very first glance to look at this logo.